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Cultural Harmony Index

THE ONLY DEFINITIVE INDICATOR OF A BRAND'S INFLUENCE IN CULTURE

(FORESHADOWING FUTURE CUSTOMER ENGAGEMENT)

This metric offers an unparalleled insight into your brand's dynamic presence, evaluating its performance across the four foundational pillars of Cultural Resonance: Recognition, Partnership, Engagement, and Advocacy. It provides a distinctive perspective on how your brand authentically manifests itself in the global landscape.

 

Let’s talk about Numbers:

85%

Recognition

When your brand's significance in

culture is unmistakably defined in

the consumer's perception.

75%

Engagement

When consumers willingly dedicate

their time to engage with your brand.

93%

Partnership

When your brand's perspective aligns

seamlessly with the consumer's worldview.

87%

Advocacy

When consumers actively promote

your brand's message globally.

Cultural Harmony Index™ represents a percentile rank (0-100) indicating a brand's influence on culture among aware consumers. As illustrated in the accompanying graph, a higher Cultural Harmony Index™ correlates with an increased share of customers.

Get Your Cultural Harmony Index Score today

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